A recent Hilton Garden Inn survey conducted by Opinion Research Corp. revealed that female business travelers enjoy hotel perks most when traveling for work. Specifically, women enjoyed having someone clean up after them (71% vs. 58% for men) and having breakfast prepared for them (62% vs. 49% for men). The majority of women also appreciated having a bed to themselves for the night (51% vs. 37% for men).
Female Business Traveler
The survey results may be attributed to women doing more of the cleaning and cooking at home. A Swedish researcher found that women are still expected to prioritize their homes and children because of deeply-rooted perceptions of gender roles, and conventional overnight work travel is not compatible with this norm. Regardless of the reasons for the findings, catering to women business travelers would be smart to take note.
(Survey conducted in 2010)
Photo © Florian Lehmuth
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Gennaro Salamone is the founder and editor of Enduring Wanderlust. Please contact him with questions regarding article or photo submissions.