Comments on: Spirit Airlines Faces Employee Revolt

By: Gennaro

Gennaro — Sat, 18 Apr 2009 05:18:18 +0000

@Queenie

It’s an attempt to get as much press as possible without spending big advertising dollars. They figure a known name paired with cheap fares will get them business. It also annoys quite a few people.

By: Queenie

Queenie — Sat, 18 Apr 2009 03:22:58 +0000

Actually, I’ve stayed away from Spirit Airlines for this reason. Not the beer ads on the aprons, but the racy advertising. It bothers me. I’d rather go with another low-cost carrier – or even pay a bit more – rather than to be subjected to the tasteless advertising.

By: United Airlines To Charge Large Passengers Double | Enduring Wanderlust

United Airlines To Charge Large Passengers Double | Enduring Wanderlust — Thu, 16 Apr 2009 04:26:26 +0000

[...] charging for toilet use and Spirit Airlines which was in a battle with their employees over a new apron policy. With consumer frustrations with airline policies, United is likely to take a few hits for [...]

By: Airlines Fees For Toilet Use And Buying Tickets | Enduring Wanderlust

Airlines Fees For Toilet Use And Buying Tickets | Enduring Wanderlust — Tue, 03 Mar 2009 06:40:01 +0000

[...] toilets on their airplanes. Spirit Airlines, who recently had an issue with their employees over aprons with advertising, has proposed a special passenger usage fee for buying tickets. This fee would be [...]

By: Gennaro

Gennaro — Tue, 10 Feb 2009 22:57:13 +0000

@Spot Cool Travel

Whatever works for them. They definately benefit from having low fares, in part, because of few services (pay for food and drink, for example). In the end, those who select Spirit for their fares aren’t going to care about the advertising.

By: Spot Cool Travel

Spot Cool Travel — Tue, 10 Feb 2009 22:45:52 +0000

Spirit is also one of the only (perhaps THE only) airline that posted a profit for the last quarter. Not that their profit linked to the beer aprons. I just saying . . .

By: Gennaro

Gennaro — Mon, 09 Feb 2009 16:33:10 +0000

@Estan

I think you’re correct. And this king of press is free. Except for a little bit of a headache, of course.

By: estan

estan — Mon, 09 Feb 2009 12:46:56 +0000

i think they are adherents to the adage that any kind of bad press is (still) good publicity.

By: Gennaro

Gennaro — Wed, 04 Feb 2009 23:30:00 +0000

@Tabitha

If not, it was quite the coincidence. I guess it comes down to whether or not their customers care. I’m thinking customers care most about low fares.

By: Tabitha (From Single to Married)

Tabitha (From Single to Married) — Wed, 04 Feb 2009 17:52:08 +0000

I have to say that it was the first thing that I thought of when I saw the MILF (and I’ve never seen American Pie!). So yes, I think someone knew what they were doing and yes, I think they crossed the line. The line of good taste anyway.

By: Gennaro

Gennaro — Wed, 04 Feb 2009 02:42:26 +0000

@maiylah

And I contributed to it.

By: maiylah

maiylah — Tue, 03 Feb 2009 22:46:50 +0000

interesting publicity stunt… and it seems to be working for them!

By: Gennaro

Gennaro — Sun, 01 Feb 2009 22:39:10 +0000

@Kelly

They’re getting plenty of publicity. Mostly negative. I just hope they can work it out so that both sides are happy.

By: kelly

kelly — Sun, 01 Feb 2009 06:56:28 +0000

That’s a very nice apron to wear but why do they have to pull in “beer logos”? Are employees allowed to drink beer while serving customers on airplanes?

I see this bad publicity as a desperate ‘cry’ for attention but….poor employees! I hope in future there are better ideas for their campaigns!

Good post – opens my eyes to things I may have not otherwise know!

P.S. Thanks for visiting my blog recently Gennaro. Much appreciation!

By: Gennaro

Gennaro — Sat, 31 Jan 2009 17:36:24 +0000

@Trey

Advertising is so common now is almost every area that it’s not going to be viewed as a big deal especially if it means lower air fares. Interesting point about Wal-Mart.

@Snow

It would be nice if they can all work it out without further drama

By: Snow

Snow — Sat, 31 Jan 2009 03:04:55 +0000

I believe that the Spirit Airlines is into a great publicity stunt. I just hope something good will come out of it.

Goodluck to them.

By: Trey - Swollen Thumb Entertainment

Trey - Swollen Thumb Entertainment — Sat, 31 Jan 2009 00:08:49 +0000

I’d be willing to believe that the M.I.L.F. was due to how out of touch some white collar executives can be and the fact that they like to surround themselves with brown nosing yes men. But all of the other campaigns that they’ve held leads little reason to believe that it’s not a double entendre.

However, I don’t see any big deal about the aprons? So what if you’re advertising on your uniform? Big deal! Is it some kind of civil rights issue when Wal-Mart has their cashiers wear buttons advertising movies and video games? How is advertising beer demeaning to women? I mean what’s next? Would a uniform depicting “Spirit Airlines” make them walking billboards? If not, then why is it different for a paid advertiser?

Has Spirit Airlines crossed the line? It depends. With the aprons? No. With their marketing? Yes.

By: Gennaro

Gennaro — Fri, 30 Jan 2009 14:19:03 +0000

@Ashley

Likely

@Dinny

Interesting point on the alcohol.

By: Dinny

Dinny — Fri, 30 Jan 2009 05:17:02 +0000

That advertisement would have my attention. Missed it the first time around. I think it strange to advertise alcohol on the flight attendants who then have to make sure passengers aren’t too drunk and unruly.

By: Ashley

Ashley — Thu, 29 Jan 2009 23:14:13 +0000

Publicity, publicity, publicity.